Platform
One Layer. Every Department. Always Working.
Agents, reports, and recommendations across the systems you already run.
01 · Agents
An Agent on Every Department
Each one watches its part of the store around the clock and hands what it finds to the person who owns it.
AgentsIllustrative data
4 running · Last sync 2 min agoSales agent
Watching212 open deals across CRM and DMS
Found · Routed to used car manager5 deals stalled on trade appraisals
Inventory agent
Watching318 units against market pricing
Found · Routed to inventory manager4 units above market past day 60
Service agent
Watching41 open ROs and next week’s schedule
Found · Routed to service manager22 declined brake and tire jobs
Marketing agent
Watching1,204 leads traced to sold units
Found · Routed to GM2 sources drive 61% of front gross
Always onEvery department, every day, in the background.
One owner per findingEach finding lands with the person who can act on it.
Drafts the workAgents prepare the follow-up. Your team approves it.
02 · Ask and reports
Ask Anything. Keep Every Answer.
Any answer can become a report. Save it, schedule it, and send it to the people who need it.
Saved reports5 reports · Built from 6 systemsIllustrative dataNew report
| Report | Schedule | Sent to | Trend |
|---|---|---|---|
Monday desk reportDMS · CRM · Inventory | Mondays 7:00 | GM, sales managers | |
Month-end forecastDMS · CRM · Service | Daily 6:30 | Dealer principal | |
Service leakageService · Scheduler | Fridays 4:00 | Fixed ops director | |
Aged inventory watchInventory · Market | Daily 7:30 | Inventory manager | |
Lead source to grossMarketing · CRM · DMS | 1st of month | GM, marketing |
Plain-language questionsAsk the way you would ask your desk manager.
Built from every systemOne report can pull from sales, inventory, service, and marketing at once.
Scheduled and sharedFresh data, delivered to the right people, on the day they need it.
03 · Recommendations
Every Move Sized, Sourced, and Explained
Fully explainableEvery recommendation shows the facts behind it and where each one came from.
Sized by grossMoves are ranked by what they are worth to the store.
One click to actApprove it, or dismiss it with a reason. Nothing executes without you.
RecommendationIllustrative data
Call 5 buyers waiting on trade appraisals$18,400Front gross at risk · 5 deals · Desk averages
Why
5 deals idle 5 to 9 days, all waiting on an appraisalCRM · Last 7 days
Average front gross on these models is $3,680DMS · Trailing 90 days
Appraisal queue is 2 days behindDesking · Today
Owner: used car manager
ApproveDismiss with a reason
Decision recordSales · Last 30 daysIllustrative data
Approved · Called 4 appraisal-stalled buyersSep 2
3 of 4 closed within a week.Dismissed · Lease pull-ahead listSep 9
“Customers already contacted by the OEM.”Approved · Repriced 3 aged TundrasSep 14
2 sold within 10 days.Adjusted · OEM-contacted leases now ranked lowerSep 16
Learned from the Sep 9 dismissal.04 · Memory
It Learns How Your Store Runs
Every decision recordedWhat was recommended, who approved it, and what happened next.
Your reasons become contextA dismissal teaches HRAFN what your store does differently.
Yours to keepThe record belongs to the store, not to HRAFN.
05 · Connections
Built Around the Systems You Already Use
- DMS
- CRM
- Inventory
- Service
- Marketing
- Comms
HRAFNContext · Agents · Memory
- Agents
- Reports
- Recommendations
- Approval queue
- Decision record
- DMS
- CRM
- Inventory
- Service
- Marketing
- Comms
HRAFNContext · Agents · Memory
- Agents
- Reports
- Recommendations
- Approval queue
- Decision record
- DMSLegacy, cloud, and group-specific DMS environmentsDesign partner priority
- CRMLead management, tasks, customer activity, BDC queuesDesign partner priority
- InventoryAging, pricing, merchandising, availability, market movementDesign partner priority
- Service schedulerAppointments, no-shows, declined work, advisor follow-upDesign partner priority
- Marketing / websiteTraffic, lead sources, campaigns, website conversion signalsPlanned
- CommunicationsCalls, texts, emails, customer engagement signalsPlanned
- OEM / incentivesPrograms, incentives, allocation context, OEM constraintsPlanned
- Market dataDemand, pricing movement, competitive context, wholesale indicatorsPlanned
06 · Controls