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The intelligence of the store should belong to the store.

The Intelligence Layer Streamlining the Systems You Already Run

Find and capture gross you’ve never seen.

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Morning brief
Reading systems
Connected systems
DMSReading
CRMReading
InventoryReading
ServiceReading
Deserves attention · Ranked by gross
Recommended next move

01 · The problem

You Don’t Need Another Bolt-On. You Need to Know What Deserves Attention, and Automate the Rest.

Countless screens. One store. Hours of stitching every morning.

02 · What HRAFN does

Context, Recommendation, and a Human Gate

01 · Context

Surfaces contextConnects signals across sales, inventory, and service to surface the leading indicators, with the source behind every one.

02 · Recommendation

Recommends a next moveOne move that directly impacts your gross, with an owner and fully explainable evidence.

03 · Gate

Learns from your callApprove, or dismiss with a reason. HRAFN learns from every decision, and nothing executes without you.

03 · Ask HRAFN

Any Question. Any Report. Built Live From Every System You Run.

Illustrative data

04 · Why HRAFN

Keep Every System You Run. Make Them Work as One.

Not a DMS replacement, and no migration. Decide with your P&L in view — gross, aging, follow-up, leakage — backed by evidence, not empty guarantees.

HRAFN

Read-first

Approval-gated

System-agnostic

Core systems

  • DMS
  • CRM
  • Inventory
  • Service & parts

Deal desk

  • Desking
  • F&I
  • Pricing tools
  • Credit

Customer reach

  • Marketing
  • Website
  • Phones & text
  • Reputation

OEM & market

  • OEM programs
  • Incentives
  • Market data
  • Auctions

05 · How it works

Observe, Orient, Decide, Act.All While You Hold the Helm.

  1. 01

    ObserveSee what changed across every department without opening ten dashboards.

  2. 02

    OrientConnect signals across sales, inventory, and service to find the leading indicators that move the month.

  3. 03

    DecideOne recommended move, sized by its impact on gross, with an owner and the evidence.

  4. 04

    Approval-gated
    ActApproved work routes to your tools. Nothing executes without you.

You · At the helm

Every move runs through your approval.

Your choices teach HRAFN to think and act like you, only faster.

Back to 01 · Observe

06 · Use cases

Where It Earns Its Keep

See the platform ›
Recover stalled dealsDeals that stopped moving, with the block behind each one.

CRM · DMS

Find buyers already in your databaseService customers and past buyers with equity, a lease maturing, or a trade-up moment.

DMS · Service · CRM

Retail, reprice, or wholesaleWhich units to keep, reprice, or send to auction, based on aging, demand, and the leads you already have.

Inventory · CRM · Market

Recover declined service workDeclined repairs and no-shows worth a follow-up, with drafts ready to approve.

Service · Scheduler · CRM

Spend on sources that sellWhich lead sources turn into sold units and real gross.

Marketing · CRM · DMS

Start every morning knowingWhat deserves attention across the store, ranked by impact on gross, with owners.

Every connected system

07 · Dealer first

Built by Dealers, for Dealers

Your data, your controls.You own your store’s data. You choose what HRAFN connects to, and you can export it or have it removed at any time.
Works with what you run.HRAFN sits above your DMS, CRM, and tools. You don’t replace any of them.
Privacy built in.GLBA-aware design, with access to your store’s data under your control.
Every number shows its source.Each figure carries its source, its time window, and how it was calculated.

The intelligence of the store should belong to the store.

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