Company
We Build for the People Who Run the Store
HRAFN is building the intelligence layer for automotive retail.
What we believe
The intelligence of the store should belong to the store.
Every vendor wants a piece of your data. We think the store should own all of it, and get the benefit of seeing it together. So HRAFN works for the dealer and sits above every vendor.
The name
Named for Thought and Memory
In Norse myth, two ravens flew out every morning and came back with everything they had seen. HRAFN does the same for the store. It watches every system, remembers every decision, and reports back before you open.
How we work
Four Rules We Don’t Break
01
The dealer owns the dataYou own everything HRAFN reads. Export it or have it removed whenever you choose.02
Independent of every vendorHRAFN sits above your DMS, CRM, and tools. We don’t ask you to replace any of them.03
A human at the helmHRAFN recommends. People decide. Nothing executes without approval.04
Evidence over adjectivesEvery number shows its source, its window, and how it was calculated.Work with us
Three Ways In
Dealers and groups
Run your store on HRAFNStart with a free diagnostic of your own store, or walk through it with our team.Get started ›Design partners
Shape what we build nextWork directly with the team on the workflows that matter most to your stores.Join the design partner program ›Careers
Build it with usEngineers, operators, and designers who know the car business, or want to.hello@hrafn.ai ›